Communication Strategic Plan

The Communications Plan 2.0 was adopted in January of 2022 by Corinth City Council, as part of the City's continued priority on communications. Corinth is steadily growing, with plans to continue that growth and appeal to a more diverse population including younger families by adding more retail, restaurants, and gathering places. The Communications Plan takes these goals into consideration and ensures that both staff and residents are kept informed about each step and how they play into the long-term vision. It can be easy to get lost in the weeds and little details of projects in the day-to-day, but all communications should point back to the overarching vision as a reminder to all Corinthians why we do what we do. The Plan as it is adopted today is a snapshot of the City’s current communication goals and objectives to achieve the goals to better serve, inform, and engage the residents of Corinth.

The Plan outlines an overall communications philosophy, structure, audience, and platforms. Through consistent and engaged communication, Corinth has the ability to grow informed participation and enhance community pride. The Communications Plan provides a framework for communication methods and Recommendations that are unique to Corinth.  

The priorities identified to serve as overarching goals of the communication plan. Each Priority is followed by strategies and actionable tactics that can create a more engaged and informed community. 

Priority 1:  Move from simply communicating to fully engaging

Priority 2: Maximizing the effectiveness of current tools

Priority 3: Generate support and enthusiasm for change, internally and externally

Priority 4: Build Community Pride
 
Implementation of the plan has been outlined by level of priority for City Staff to ensure that new communication methods are implemented in a manageable fashion.